Creator Assets

Threadline Clips And Cards

Short vertical puzzle videos, static cards, and copy for creators, newsletters, and small app roundups covering Threadline.

Download Clips App Store Full Press Kit
Recommended first clip for puzzle creators: "Where does the route break?"

Vertical Clips

These are 9-second, 1080x1920 MP4s ready for Shorts, Reels, TikTok, newsletter embeds, or coverage. Use them for editorial coverage, roundups, commentary, or sharing the app; credit Threadline when possible.

Break Point Hook

Best creator handoff: where does the route break?

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Two-Second Challenge

Fast retention hook for short-form feeds.

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Daily Thread Challenge

Daily/level framing for puzzle audiences.

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Last Turn Trap

Original launch Reel hook, already live on Instagram.

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Static Cards

Use these for text-first social posts, newsletters, community posts, or article thumbnails.

Threadline card: one path, every cell once.

One Path Card

Simple rule clarity for first-time audiences.

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Threadline card: hidden path puzzle prompt.

Hidden Path Card

Good for puzzle newsletters and roundups.

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Threadline yearly tapestry progress card.

Tapestry Card

Explains the daily habit and yearly pattern.

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Threadline daily challenge card.

Daily Challenge Card

A shareable prompt for "can you solve it?" posts.

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Copy Kit

One-Sentence Description

Threadline is a free daily iPhone logic puzzle: trace one clean path through every cell, connect numbered knots in order, and build a yearly tapestry.

Short CTA

Try today's free Threadline puzzle on iPhone: https://apps.apple.com/app/threadline-daily-puzzle/id6780771794

Social Caption

Where does the route break? One turn closes the whole board. Threadline is a free daily path puzzle for iPhone: no ads, no account.

Quick Facts

  • Free daily puzzle on iPhone.
  • No ads, no account, no analytics SDKs, no tracking.
  • Optional one-time unlock for missed archive days.
  • Current campaign account: Instagram @kawaiibymac.
  • App Store: apps.apple.com/app/threadline-daily-puzzle/id6780771794.
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